Consulting for a modern 21st century app designed for students.
A new app in search of its brand
The founders of the app, CoffeeCram, approached TBWA\Chiat\Day for assistance to get their study app in the hands of university students. To start, we analyzed competitor apps and audience research to build a unique brand positioning.
Vibrant visuals designed for campus
Overall, we wanted this brand to feel both scholarly and approachable. 🎓👋🏽 By tapping into audience insights, we created a design guide to stand above the rest of our competition. We also developed a cohesive social strategy to connect with our audience when they needed us most.
Content Director Anastasia Garcia
Designer Gina Pido
Copywriter Laura Vancil
Account Manager Darren Mitchell
Strategy Intern Joel Bebasa