An insight-driven, modern design to launch eos shaving cream with a contemporary voice.
A well-designed product line
eos added shaving cream to its minimalist, premium product line. Our challenge was to align the sentiment for eos lip products with the category-changing new shaving cream by creating a campaign driven by audience insights. We developed modern 21st century insights by social listening.
Insight-driven modern design
To break through the clutter of disingenuous shaving commercials, we created eye-catching sophisticated illustration design. We worked with illustrator Mike Perry, known for his work on breakthrough female comedy hit, Broad City. The design was applied through short form video and digital banners driving to purchase on a product website.
Landing page with updated UX
Once the creative was established in commercial work, we created a website that matches the new design style and creates an updated new user experience for the customer to interact with new products.
More traffic and longer interaction
Over the first two weeks, we served over 27MM impressions on all assets. When consumers click through to the site, site interaction increased from 10 seconds to an average of 3.25 minutes.