24 gifts of joy. In 24 Cities. Over 24 hours.
24 unique events. In 24 cities. Over 24 hours.
Over 70,000 people participated in one of the 24 activations happening around the globe on one day in March. Events include a coffee cup ball pit in Sydney, motorbikes breaking a record at a drive-thru in Ho Chi Minh City, a Big Mac-themed fashion show in Stockholm, a double-decker bus concert by Jessie J in London and Ne-Yo premiering a crowd-sourced song in LA.
A user-generated content show
As user-generated content poured in on social media, we created GIFs, pictures, tweets, and videos in real time, allowing us to interact with a global audience in a way never before possible.
A concerted global effort
In an unprecedented global operations play, the TBWA\Chiat\Day McDonald's team connected four advertising agencies, 24 production crews, and hundreds of on-the-ground volunteers across the world.