Brand consulting for a truly unique woman-owned small business.
A woman-owned small business that breaks conventions
For International Women’s Day, TBWA\Chiat\Day reached out to local woman-owned small business to offer pro-bono consulting support. Enter Natalie Shook, co-owner of Supersmith, a workshop in Red Hook, Brooklyn where modern day makers can create, collaborate and sell hand-crafted products. 🛠
Assess business problems and provide strategic solutions
A small team of creative strategists meet with Natalie to identify key business problems and develop a brand strategy to take the Supersmith brand to the next level. We performed a social media audit, created a vision map, and developed creative work to support the launch of new classes.
Creative with hand-crafted appeal
To further develop a social strategy, we created content for Supersmith social feeds that bring to life the hands-on capabilities of the shop, the craft of final items, and behind-the-scenes with resident makers. (Also, my first foray into hand modeling. 🙌🏽)